In today’s fast-paced, knowledge-driven world, membership associations are increasingly expected to offer high-quality educational content to their members. But beyond simply meeting this demand, associations have a unique opportunity to monetise their educational offerings and create additional revenue streams. With platforms like the Aura Learning Portal, associations can seamlessly create, manage, and sell paid learning programs, certification courses, and workshops, offering immense value to their members while driving growth for the organisation.

Additionally, thanks to Aura’s integration capabilities with association CRM and finance systems, managing the eCommerce aspect of educational offerings becomes simple and streamlined. Here’s how associations can leverage Aura to monetise their content while ensuring efficient financial management through CRM and finance system integrations.

1. Create Paid Learning Programs

Membership associations often have access to niche industry knowledge and expert resources that are highly valuable to their members. Aura allows associations to package this knowledge into structured learning programs, which can be sold to members and non-members alike. These programs could range from foundational training for new professionals to advanced topics for seasoned experts.

Key Features of Aura:

• Customisable Course Creation: Design courses with multimedia content, quizzes, and assignments tailored to your audience.
• Flexible Pricing Options: Aura’s platform allows associations to set up one-time fees or subscription-based access for different learning programs, providing flexibility in how educational content is priced.
• Exclusive Member Discounts: Offer discounted pricing or special bundles to members, adding more value to their membership while increasing the likelihood of purchase.

2. Offer Certification and Credentialing Programs

Professional development and certification are among the most sought-after benefits in membership associations. With Aura, associations can streamline the entire certification process, from course delivery to testing and credentialing. Offering certifications not only adds prestige to your association but also creates a reliable revenue stream.

How Aura Supports Certification:

• Automated Credentialing: Manage certification programs with ease by automating the issuance of digital badges, certificates, and other credentials.
• Built-in Assessments: Use Aura’s assessment tools to create and administer tests and exams that members must pass to earn certifications.
• Continuing Education and Recertification: Associations can build recurring revenue by offering recertification programs, ensuring members stay up-to-date on industry developments while maintaining their credentials.

3. Host Paid Workshops and Webinars

Workshops and webinars are a powerful way to provide real-time, interactive learning experiences to members. Aura’s platform integrates live event capabilities that allow associations to host and charge for these learning events. Whether it’s a one-off masterclass or a recurring series, paid workshops can generate significant income.

Maximising Workshop Revenue with Aura:

• Easy Event Registration: Aura’s intuitive platform makes it easy for members to sign up and pay for workshops, simplifying the registration process.
• Recorded Content: Monetise workshop recordings by offering them for sale after the event, providing members who couldn’t attend live with the opportunity to purchase the content later.
• Tiered Pricing: Set up tiered pricing models, offering early-bird discounts, group rates, or premium access for workshops with added value, such as one-on-one time with an instructor.

4. Monetise Archived Content

Associations often have a rich library of past educational content, including recorded webinars, articles, and guides. Aura enables associations to easily organise and repurpose this archived content into paid learning packages, allowing members to access valuable information on-demand while generating revenue.

Effective Strategies for Monetising Archived Content:

• Create Learning Paths: Combine archived content with new materials to create structured learning paths that lead to certification or skill mastery.
• Subscription-Based Access: Offer members the opportunity to subscribe to a premium content library for a monthly or annual fee, giving them access to exclusive educational materials.
• Bundled Packages: Bundle archived content with live events, certification programs, or other offerings to create high-value learning packages that appeal to different segments of your membership.

5. Attract Non-Members with High-Value Content

Associations can use Aura to not only serve their existing members but also to reach a broader audience. Non-members who are interested in the association’s educational content can be attracted with premium learning opportunities. By offering non-member access to paid courses, workshops, or certification programs, associations can generate revenue while also engaging potential new members.

How to Engage Non-Members:

• Non-Member Pricing: Offer non-members access to premium educational content at a higher price point than members, providing an incentive to join the association.
• Promote High-Demand Content: Use your most popular courses or certifications as marketing tools to attract non-members who are interested in advancing their careers or knowledge.
• Convert Non-Members: Promote membership benefits during paid courses, encouraging non-members to join the association to unlock member-exclusive content and discounts.

6. Leverage Corporate Sponsorships and Partnerships

Aura’s platform also provides opportunities for associations to monetise educational content through partnerships with corporate sponsors. Many organisations are willing to sponsor educational programs, workshops, or webinars in exchange for brand exposure and engagement with your members.

Sponsorship Opportunities with Aura:

• Co-Branded Courses: Offer sponsored educational content that aligns with the needs of your members, giving corporate partners the opportunity to showcase their expertise.
• Sponsored Webinars and Events: Host paid webinars or events that are sponsored by companies, creating a win-win scenario for both your association and the sponsor.
• Advertising and Placement: Use Aura’s platform to provide advertising placements within your paid learning content, generating additional revenue from sponsors while maintaining the educational value for members.

7. Seamless eCommerce Management Through CRM and Finance System Integration

One of the greatest advantages of using Aura is its ability to integrate seamlessly with your association’s existing CRM or finance system. Managing eCommerce transactions for your paid courses, certifications, and workshops can be automated and tracked efficiently, ensuring accurate financial records and a smooth user experience.

How CRM and Finance System Integration Simplifies eCommerce:

• Automatic Payment Processing: Aura’s integration with finance systems ensures that payments for educational offerings are processed in real-time and recorded accurately in your financial management system.
• Member Data Synchronisation: Aura can sync membership information with your association’s CRM, allowing for personalised pricing (e.g., member discounts) and ensuring that financial transactions are associated with the correct member profiles.
• Revenue Reporting: Detailed financial reports can be automatically generated through the integrated system, allowing your association to track revenue from educational programs and make informed financial decisions.
• Subscription Management: For subscription-based educational content, integration with your CRM allows for automated renewals and payment tracking, reducing administrative burden.

This seamless integration helps associations save time, reduce errors, and offer a better experience for members purchasing educational content while maintaining full financial transparency.

By leveraging the Aura Learning Portal and its powerful integration capabilities with CRM and finance systems, membership associations can efficiently monetise their educational content. Whether it’s through paid learning programs, certification courses, workshops, or archived content, associations can offer immense value to their members while simultaneously driving revenue growth. The integration of eCommerce features ensures that the process is smooth, automated, and professionally managed, allowing your association to focus on delivering high-quality learning experiences.